About us

Situated in the High Street, Ryde on the Isle of Wight

What does ‘TAV Cycles’ mean? Well, back in October 1989, Steve Joshua and his son, Jason, opened a shop called AutoVogue in Ryde High Street. As can be seen from the name, we sold motor parts, but also a handful of cycle accessories.

By 1993 the shop had more than doubled in size and cycles were more evident than car motor parts. Brands such as Muddy Fox, Claud Butler and Specialized helped to establish AutoVogue as a serious cycle shop.

In the mid 90’s we had success with the trials scene and several lads rode in a team for us, taking part in competitions and displays. As a result, we became known as Team AutoVogue. By now you have probably worked out that the change to our current name TAV Cycles, an abbreviation of Team AutoVogue.

We are now just a full on cycle shop.  We are the Island agents for Specialized, Merida, Whyte, Pashley, Tern and many more.   Plans for 2022 are to extend our already large workshop so that we can have three work stands on the go at any one time.

Our aim is to provide a friendly, professional service in a relaxed family atmosphere, we are keenly interested in ‘getting it right’ for our customers and that includes our bike, shoe or helmet fitting services and our workshop facilities.

Contact us with any questions or concerns and we promise to do our best to help.